What is website redesign?
A website redesign involves changing the layout and appearance of a company’s existing website to allow for an updated look or functionality. The reasons for a site overhaul could be that the current web page has aged and doesn’t convert as well as it once did, or logs show that users aren’t clicking through to specific pages.
Often, redoing a site will also include adding images and video and removing outdated content. Occasionally, this means completely rebuilding certain sections of the site from the ground up with updated navigation and architecture.
Website redesign can play a key role in driving traffic to your website by creating fresh, updated content. It’s an opportunity to improve user experience (UX) on your site as well as find new opportunities to increase your overall website conversions.
Benefits of redesigning your website
The benefits of redesigning your website are numerous. Although you may feel that there’s no need to update your site, or that doing so would be too costly, the reality is that an online refresh can do wonders for your business.
Here are just some of the reasons why you should consider giving your site a facelift:
– Improved user experience
This is one of the most important aspects in order to get people to visit – and repeatedly visit – your website. The last thing you want is for them to land on your page and instantly click away because they find it unappealing or hard to follow what’s going on. If they can’t figure out how to navigate through it with ease, then quickly leave when they’re unable to locate what they’re looking for, then you’re losing visitors.
– Improved search engine rankings
If your site is faster and more user-friendly, this will improve your rankings on Google Search by giving them exactly what they are looking for to increase the odds of being seen. That means more people finding out about your business without having to pay money out of their pockets!
– Building brand awareness
The easier it is for readers to find the content they are interested in, the less likely for them to go elsewhere. Not only that, but if they love it and appreciate how easy it was to use all around, then trust goes up which builds brand awareness. Long story short – creating a nice design should be one of your priorities when designing or redesigning a website.
Factors To Consider Before Website Redesigning
Examine your current website
Take some time and really look at your current website from every angle possible. Sometimes we get so used to looking at things in one way that we fail to see how others might view it…which isn’t always the most flattering of perspectives!
Before you even consider a redesign, it’s important to research the site you currently have. Check up on how users are interacting with your site by studying traffic statistics or conducting user testing. Let this serve as a benchmark of what kind of information works for your audience and what does not work for them. By looking at your site from their perspective, you’ll be able to gather much-needed insight into their online expectations and preferences before launching any new changes that will aim to meet those expectations and cater to their preferences.
Analyze your competition
Next, take some time to analyze what your competition is doing on their websites with an eye toward making your site more attractive or appealing in comparison. This is a great way to see what is really working for others in your industry and you can then incorporate or adapt some of those successful elements into your own site.
If you want to stay in business in today’s competitive industry, it is essential that you keep abreast of the latest developments around the industry, including key changes in your competition. There are various online tools available to help you do research on similar websites and useful metrics (such as Google’s Keyword Tool) that can help you understand what people are searching for and how much competition is there for specific keywords. And remember—it doesn’t have to be a direct competitor of yours. You may find inspiration from an entirely different website within your niche or industry [attach screenshots].
Update irrelevant content
Oftentimes, websites have sizable chunks of irrelevant content, most notably from old pages from years ago that no longer serve a purpose with the overall site direction or provide any value to users looking for a particular topic they can elsewhere. It is important that after an upgrade, website owners examine current pages and remove old ones that are obsolete.
A lot of websites have content on them that’s outdated or no longer relevant. Think about what changes will be made going forward and consider removing this material from the site before launching the new design. Not only will it reduce clutter, but it may also help convince visitors that you are committed to the latest information and ideas about your industry.
Review your content for outlines and general sitemap
Review your content for outlines and general sitemap. Once you have a good idea of what’s on your site after reviewing this, put together an outline of how you want the site to function with sections for pages for each topic mentioned in the content review. This will help give organization to your new website so potential customers know where to go to get what they need from your business more easily than before.
Before making any layout changes, one must first review their content for outlines and make sure that their site can be navigated easily. It’s also important to create a simple general sitemap so you can see what sections need to go where when it comes time to begin laying out pages. This way there won’t be much confusion when the design is being created.
A web redesign checklist is required
Before initiating a redesign project, one must first make sure they have the necessary resources available to complete the project. This means having a list of everything that will be required for your website redesigning process which includes design elements, content changes/revisions, new images, site functionality integrations, and more. You can’t expect to come up with any type of creative ideas if you’re not sure of what resources are available to you. This also prevents overwhelming yourself with too many tasks at once. It’s important to stay on track during this stage so you can have your entire plan mapped out before it comes time to begin the next step of building your new layout.
A successful web design project starts with 5 important factors. Make sure you cover these bases to avoid any unpleasant surprises in the future:
Mapping out your goals and vision for a new site is essential, as well as understanding who will be using it before starting work on creating one from scratch or updating an old site that needs some fresh ideas brought into focus. Next up are things like researching popular themes among designers similar to yours—you should always get feedback when making major decisions about how something looks!
With a fresh new website from Pixel Street, you’ll be able to take your business in any direction. With user-friendly features and top-notch design, we’ve got everything covered for success!